Best Business Books 2006

Best Business Books: Marketing
by Nick Wreden

By the Numbers

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein,
Marketing Metrics: 50+ Metrics Every Executive Should Master
(Wharton School Publishing, 2006)

Clyde M. Creveling, Lynne Hambleton, and Burke McCarthy,
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
(Prentice Hall, 2006)

Dick Stroud,
The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
(Kogan Page, 2006)

Jean-Marc Lehu,
Brand Rejuvenation: How to Protect, Strengthen, and Add Value to Your Brand to Prevent It from Ageing
(Kogan Page, 2006)

Bill Schley and Carl Nichols Jr.,
Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea
(Portfolio, 2005)

Martin Roll,
Asian Brand Strategy: How Asia Builds Strong Brands
(Palgrave Macmillan, 2005)

Best Business Books: Strategy by Chuck Lucier and Jan Dyer The Growth Conundrum Andrew Campbell and Robert Park, The Growth Gamble: When Leaders Should Bet Big on New Business — and How They Can Avoid Expensive Failures (Nicholas Brealey, 2006) Vijay Govindarajan and Chris Trimble, 10 Rules for Strategic Innovators: From Idea to Execution (Harvard Business School Press, 2005) Jack G. Hardy, The Core Value Proposition: Capture the Power of Your Business Building Ideas (Trafford, 2006)

strategy+business에서 선정한 2006년 마케팅과 전략 분야의 책들...

읽어볼 가치가 있는 책들 인듯 하다.